Market Evaluation

Entering the UK market place, especially the National Health Service, can be both daunting and exciting.

At Midnight, we can carry out a full market evaluation, so you can make informed decisions before embarking on this journey. The results of the Market Evaluation will prepare you for what needs to be achieved in order to be successful within the market.

Elements of the Market Evaluation include:

Market size including procedural numbers and key hospitals/clinical settings

Competitors and market share

Possible routes to market

Current opportunities including potential tenders

Key KOLs and customer target groups

Initial discussions with clinicians to evaluate elements such as product advantages, compatibility and trialability.

For more information on Market Evaluations, please contact us