SIGHT: Strategic Marketing Masterclass for Healthcare Technologies
Time & Location
About the Event
Learning outcomes include:
- SMART objectives and ROI.
- Positioning, segmentation and targeting.
- Creating a strong strategy and implementation plan.
- Competitive advantage.
- How to build a compelling Business Case.
SIGHT (Supporting Innovation and Growth in Healthcare Technologies) is an ERDF-funded business support project led by the University of Portsmouth in conjunction with the Wessex CRN and Portsmouth Hospitals Trust, which is designed to enhance the competitiveness of SMEs in the healthcare sector.